Seggiolina Pop
Designer
Enzo Mari
Born in Novara in 1932.
He studied at the Accademia delle Belle Arti in Milan, and alongside his studies, in the fifties he had already developed an intense artistic production, with personal and collective exhibitions at galleries and contemporary art museums.
At the same time, he also began his design work, at first as personal, formal research, and later in collaboration with numerous industrial companies, in the graphics and publishing, industrial products and exhibition fittings sectors.
His work is internationally acclaimed, and considered to be among the most representative of Italian design. It is distinguished by constant research and experimentation with new product forms and meanings, often set in contrast with the traditional norms of industrial design.
His unique position as an artist-cum-designer is documented in the many publications dedicated to his work, and in his participation in major institutions, including ADI – the Italian industrial design association, of which he was president from 1976 to 1979.
He has three times been awarded the Compasso d’Oro, and his art works and objects are included in the collections of several contemporary art museums.
In 1983 a major personal exhibition was held by the “Centro Studi e Archivio della Comunicazione” at the University of Parma, which conserves 8,500 designs and drawings from his archive, donated by him.
His work has also included research and design in the field of street furniture (City of Milan, revamping of Piazza del Duomo) and education, in the form of conferences and series of lectures both in Italy and abroad, including courses given at the Institute of Art History of the University of Parma, and at the faculty of Architecture of the Politecnico in Milan.
Magis
Magis was established in 1976 in the north east of Italy, one of Europe’s most dynamic industrial areas. It was founded by Eugenio Perazza, “a businessman who asks clear design questions that already provide a significant part of the answer, particularly when carefully formulated together with a talented designer” (Giampiero Bosoni, Domus 941, November 2010). The company is a prominent lodestar in the design world.
Its success is based on the desire to provide a broad swathe of users with access to high functional and technological quality products for the home, developed in partnership with major international designers, with a vision of the resulting products that is ethical and poetic as well as aesthetic.
