Since the beginning of his career (as 1990 graduate of Paris’ ENSCI-Les Ateliers, Paris Design Institute), Jean-Marie Massaud has been working on an extensive range of works, stretching from architecture to objects, from one-off project to serial ones, from macro environment down to micro contexts. Major brands (Arper, Axor, Christofle, Air France, Toyota) have solicited his ability to mix comfort and elegance, zeitgeist and heritage, generosity and distinction.Beyond these elegant designs (from stadium, flying hotel, concept-car to art table and furniture collections) his quest for lightness – in matters of essence – synthesize three broader stakes: individual and collective fulfillment, economic and industrial efficiency, and environmental concerns. His creations, whether speculative or pragmatic, explore this imperative paradigm: reconciling pleasure with responsibility, the individual with the collective.